Introduction
Located in Ulsan, South Korea, NV Plastic Surgery is a groundbreaking total design project undertaken by 420 Design Studio. From branding to interior design, this project redefines the concept of plastic surgery, creating a space that transcends conventional boundaries and opens new horizons for visitors. With a focus on reimagining plastic surgery as a transformative journey, 420 Design Studio explores themes of space, light, and color inspired by the universe itself.
Concept: The Black Hole Experience
Drawing inspiration from the enigmatic phenomena of black holes, 420 Design Studio conceptualizes plastic surgery as a journey through the cosmos. Black holes, with their event horizons and transformative properties, serve as a metaphor for the plastic surgery experience. By passing through the event horizon, individuals enter a new dimension, emerging transformed like a white hole in a whole new universe. This conceptual framework informs the design philosophy of NV Plastic Surgery, offering visitors a glimpse into a new realm of possibilities.
Design Elements: A Journey Through Space
The name “NV Plastic Surgery” embodies the studio’s vision of opening new vistas for visitors. Inspired by the film Interstellar, particularly its portrayal of black holes, the design incorporates elements reminiscent of cosmic exploration. The color palette, featuring fiery oranges contrasted with cool grays, evokes the intensity of a black hole and the vastness of space. Stainless steel accents further enhance the futuristic atmosphere, resembling the sleek interiors of a space station.
Symbolism: The Horizon of Events
Horizontal lines serve as a recurring motif throughout NV Plastic Surgery, symbolizing the horizon of events where everything transitions into a new dimension. These lines, present in shelves, walls, and signage, extend endlessly, representing the expansion of a new dimension. Like the opening of a portal, the horizontal lines guide visitors towards a transformative experience, inviting them to explore new dimensions of self-expression and identity.
Illumination: The Journey Towards Light
Light plays a central role in the narrative of NV Plastic Surgery, symbolizing the beginning of a new journey. As visitors navigate through the space, they encounter multiple sources of light, each marking a significant moment in their transformative experience. From the first light at the entrance to the final illumination in the upper-floor surgery center, light guides visitors towards a new level of self-discovery and renewal.
Conclusion
NV Plastic Surgery by 420 Design Studio transcends the traditional boundaries of plastic surgery, offering visitors a transformative journey through space and light. Inspired by the mysteries of the universe, this innovative design project redefines the plastic surgery experience, inviting visitors to embark on a journey of self-discovery and renewal. Through its unique conceptual framework and striking design elements, NV Plastic Surgery represents a bold step towards reimagining the future of cosmetic enhancement.
